The iPhone on T-Mobile
Finally the iPhone was released on T-Mobile. A lot of thought and research was to go into this project to ensure an optimal experience for customers and drive maximum sales and satisfaction.
Responsibilities
- Direction of the User Experience
- Ensure brand alignment
- Creation of front end designs
- Usability assessment
- Project idealisation
Deliverables
- An optimal User Experience
- Intuitive interactivity
- High conversion
- Low drop off rate
- Maximum sales
Case study summary
It was finally here, the iPhone was to launch on T-Mobile. Previously T-Mobile was the only network that didn't officially stock the iPhone, in it's 3G or 3GS guise that is. The iPhone 4 is the first iPhone to be launched on all the four major networks in the UK at the same time too.
This created the need for an absolutely exceptional user experience and efficient user journey in order to maximize results in a hugely competitive arena. Through brainstorming and workshops the user journey and scope was created, we were aiming for a three click process from start to finish which would require AJAX functionality and MooTools Javascript integration. No easy task with a deadline looming just weeks away...
Wireframes were created in record time, as approval was required from Apple themselves and we had other projects on the go at the same time. Time, was not a luxury on this project!
Working closely with key members of the project team; a senior producer, web copywriter and the UI development team (consisting of one developer and one Rich Internet Application developer) an Agile approach was taken with rapid turnaround of visual designs and prototypes, all taking into account not only T-Mobile brand guidelines but Apple's also.
The final result was a key piece in the launch of the iPhone on T-Mobile, with over 100,000 pre-registrations we had to ensure that the user experience was going to live up to high expectations - I believe through a massive team effort and strong skill set we fully delivered.
