Smartphone Zone
With the increase in popularity and availability of smartphones a more comprehensive and information rich section was required on T-Mobile.co.uk.
Responsibilities
- Creation of wireframes
- Usability assessment
- Visual design
Deliverables
- Information rich UX
- Enhanced visual design
- Clear signposting
Case study summary
Smartphones are all the rage these days and the iPhone's crown is looking decidedly shaky with the increasing popularity of the Android platform, as such a brief was raised to increase and enrich the information available to potential customers on T-Mobile.co.uk.
Initially four pages were required, each to look at a different aspect of smartphones, ranging from features and apps through to the operating systems they use. A smartphone will be a relatively new concept to someone that isn't familiar with such technology and as such it was paramount that the information was concise and clearly signposted, showing the benefits and advantages of smartphones over regular "dumbphones".
