Campaign landing page
This was a conceptual web page designed in response to brief. It included vital social networking elements and complete campaign and brand alignment.
Responsibilities
- Concept generation
- Visual designs
- Usability Assessment
- Social media integration
Deliverables
- Conceptual response to brief
- Rich User Experience
- Increased S.E.O
- Brand aligned visuals
- Campaign aligned imagery
Case study summary
The online team was asked to respond to brief for the new above the line campaign that was going to be hitting TV's everywhere quite soon. As such we needed to come up with some conceptual work to run by our brand and marketing departments.
Working with the lead UX Designer and outside agencies we came up with a landing page that featured strong design visuals that are brand aligned. I also wanted the page to feature a strong social media aspect.
I'm a huge advocate of Social Media and User Generated Content and believe that if you don't take full advantage of this aspect of online then you are missing out! With Twitter, Facebook and other forms of UGC (User Generated Content) such as Digg or StumbleUpon all gaining popularity at a tremendous pace it gives access to a huge proportion of the online community.
